Sprint has claimed yellow as the color they think will allow their brand to stand out in the crowded telecommunications space and they are working hard so that when you think “yellow” you think “Sprint”.
In a series of TV ads beginning in January for the wireless communications company, the screen is an attention getting rectangle of bright yellow. So move over red, make way orange, you too fuschia…yellow is elbowing its way into the party.
Will Sprint win a trademark for yellow? Only time and lots of marketing dollars will tell.