Owens Corning In The Pink

Owens Corning In The PinkOwens Corning has registered a trademark for the color pink in the housing industry.

The company has achieved widespread recognition as the result of a well planned media and advertising campaign featuring the Pink Panther cartoon character.

The “think pink” tag line triggers an association between pink and high-quality insulation among those looking for insulation materials.

The pink color also has instant brand recognition when being installed in the construction of new homes. The color and campaign appear to struck a chord with purchasers as Owens Corning pink insulation commands a higher price than the competitive neutral products.
Owens Corning In The Pink